APA (7th ed.) Citation

Patzer, G. L. (1996). Experiment-research methodology in marketing: Types and applications. Quorum.

Chicago Style (17th ed.) Citation

Patzer, Gordon L. Experiment-research Methodology in Marketing: Types and Applications. Westport, Conn.: Quorum, 1996.

MLA (9th ed.) Citation

Patzer, Gordon L. Experiment-research Methodology in Marketing: Types and Applications. Quorum, 1996.

Warning: These citations may not always be 100% accurate.