Building brand identity : the strategy for success in a hostile marketplace /

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
by: Aaker, David A.
Published: (2004)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

Connective branding : building brand equity in a demanding world /
by: Fisher-Buttinger, Claudia
Published: (2008)

Before the brand : creating the unique DNA of an enduring brand identity /
by: Perry, Alycia
Published: (2003)

Asian brand strategy : how Asia builds strong brands /
by: Roll, Martin, 1967-
Published: (2006)

Asian brand strategy : building and sustaining strong global brands in Asia /
by: Roll, Martin, 1967-
Published: (2015)

Building the brand-driven business : operationalize your brand to drive profitable growth /
by: Davis, Scott M., 1964-
Published: (2002)

Global brand strategy : unlocking brand potential across countries, cultures and markets /
by: Van Gelder, Sicco, 1964-
Published: (2003)

The origin of brands : discover the natural laws of product innovation and business survival /
by: Ries, Al
Published: (2004)

The business of brands /
by: Miller, Jon, 1971-
Published: (2004)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Brands : meaning and value in media culture /
by: Arvidsson, Adam
Published: (2006)

Beyond branding /
Published: (2003)

The economy of brands /
by: Lindemann, Jan
Published: (2010)

Brand stretch : why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /
by: Taylor, David, 1964-
Published: (2004)

Brands and branding geographies /
by: Pike, Andy, 1968-
Published: (2011)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Published: (2005)

Branding governance : a participatory approach to the brand building process /
by: Ind, Nicholas
Published: (2007)

Branding : a practical guide to planning your strategy /
by: Randall, Geoffrey, 1938-
Published: (2000)

Brand success : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2011)

Why Johnny can't brand : rediscovering the lost art of the big idea /
by: Schley, Bill
Published: (2005)

From brand vision to brand evaluation : strategically building and sustaining brands /
by: De Chernatony, L. (Leslie)
Published: (2001)

Brand management : research, theory and practice /
by: Heding, Tilde
Published: (2009)

Branding /
by: Coomber, Stephen
Published: (2002)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane, 1956-
Published: (2003)

Brand babble : sense and nonsense about branding /
by: Schultz, Don E.
Published: (2003)

The brand gym : a practical workout for boosting brand and business /
by: Taylor, David
Published: (2003)

The brand gym : a practical workout to gain and retain brand leadership /
by: Taylor, David, 1964-
Published: (2010)

Brand asset management : driving profitable growth through your brands /
by: Davis, Scott, 1964-
Published: (2000)

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview /
by: Neumeier, Marty
Published: (2003)

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

Designing brand experiences /
by: Landa, Robin
Published: (2006)

Integrated branding : becoming brand-driven through companywide action /
by: LePla, F. Joseph, 1955-
Published: (1999)

Brand new justice : the upside of global branding /
by: Anholt, Simon
Published: (2003)

Integrated branding : becoming brand-driven through company-wide action /
by: LePla, F. Joseph, 1955-
Published: (2002)

Brand royalty : how the world's top 100 brands thrive and survive /
by: Haig, Matt
Published: (2004)