Building brand identity : the strategy for success in a hostile marketplace /

Bibliographic Details
Main Author:	Upshaw, Lynn B., 1947-
Format:	Book
Language:	English
Published:	New York : J. Wiley, [1995]
Series:	New directions in business.
Subjects:	Brand name products > Management.

Description
Item Description:	Series statement from jacket.
Physical Description:	xiv, 354 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages 330-341) and index.
ISBN:	047104220X (acid-free paper)