APA (7th ed.) Citation

Upshaw, L. B. (1995). Building brand identity: The strategy for success in a hostile marketplace. J. Wiley.

Chicago Style (17th ed.) Citation

Upshaw, Lynn B. Building Brand Identity: The Strategy for Success in a Hostile Marketplace. New York: J. Wiley, 1995.

MLA (9th ed.) Citation

Upshaw, Lynn B. Building Brand Identity: The Strategy for Success in a Hostile Marketplace. J. Wiley, 1995.