Squeezing a new service into a crowded market /

Bibliographic Details
Main Author:	Cahill, Dennis J.
Format:	Book
Language:	English
Published:	New York : Haworth Press, [1995]
Series:	Haworth marketing resources.
Subjects:	Service industries > Marketing.

Description
Physical Description:	xiv, 164 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographical references (pages 151-162) and index.
ISBN:	1560249390 (acid-free paper)