All consumers are not created equal : the differential marketing strategy for brand loyalty and profits /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New York :
John Wiley & Sons,
1995.
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| Subjects: |
| Physical Description: | xiv, 320 pages : illustrations ; 25 cm. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 0471120049 (alk. paper) |