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The new positioning : the latest on the world's #1 business strategy /

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Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve, 1947-, Ries, Al
Format: Book
Language:English
Published: New York : McGraw-Hill, 1996.
Subjects:
Positioning (Advertising)
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by Trout, Jack
Published 1997
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