The new positioning : the latest on the world's #1 business strategy /

Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve, 1947-, Ries, Al
Format: Book
Language:English
Published: New York : McGraw-Hill, 1996.
Subjects:
Description
Item Description:Sequel to: Positioning / Al Ries and Jack Trout. c1986.
Includes index.
Physical Description:xi, 173 pages ; 24 cm.
ISBN:0070652910