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Radio advertising : the authoritative handbook /

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Bibliographic Details
Main Author: Schulberg, Pete
Other Authors: Schulberg, Bob
Format: Book
Language:English
Published: Lincolnwood, Ill. : NTC Business Books, [1996]
Edition:2nd ed.
Subjects:
Radio advertising.
Description
Item Description:Revised edition of: Radio advertising / Bob Schulberg. c1989.
Includes index.
Physical Description:xvi, 240 pages : illustrations ; 24 cm.
ISBN:0844231185 (alk. paper)