rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    non sort: The
    title: rationale for staging festivals and extent of market orientation among festival organizers
  name:
    name part: Mayfield, Teri Leigh
    name part: 1968-
    role:
      role term: creator
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: xx
    date issued: 1993
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    form: remote
    extent: xiii, 138 leaves : illustrations ; 28 cm.
  abstract: The objectives of this thesis study were to: (1) develop a standardized instrument which would identify the range of rationales that communities have for sponsoring a festival; (2) identify salient characteristics which would explain differences in rationales; (3) develop a standardized instrument which would identify the level of market orientation among festival organizers; and (4) identify salient characteristics which would explain differences in levels of market orientation. The sample consisted of 291 festival organizers who completed a mail survey instrument. In addressing the first and second objectives, a comprehensive set of rationales was developed from a review of related literature and a series of three focus group interviews. After pre-testing, a total of 32 multiple-item statements for organizing festival were identified and included on the questionnaire. A factor analysis procedure generally confirmed a priori assignments in suggesting ten rationale domains: tourism. culture, education, internal revenues, external revenues, community spirit/pride, recreation/socialization, family, natural resources, and agriculture. Several relationships between the importance of individual rationales and selected characteristics of respondents' festivals were found to be significant. In addressing the third and fourth objectives, a review of related literature and focus group interviews led to the development of 27 items measuring dimensions of extent of market orientation. Responses to these items were factor analyzed and subjected to a series of decision rules. As a result of these procedures, 17 items were retained and were assigned into three domains reflecting different aspects of market orientation. They were: visitor orientation, pre-experience assessment, post-experience evaluation. Several hypothesized relationships between extent of market orientation and selected characteristics of respondents' festivals were found to be significant.
  note: by Teri Leigh Mayfield.
  note: "Major subject: Recreation and Resources Development".
  note: Vita.
  note: Also available online.
  note: M.S. Texas A&M University 1993.
  note: Includes bibliographical references.
  subject:
    topic: Major recreation and resources development
  identifier: https://hdl.handle.net/1969.1/ETD-TAMU-1993-THESIS-M468
  related item:
    location:
      url: https://hdl.handle.net/1969.1/ETD-TAMU-1993-THESIS-M468
  record info:
    record content source: TXA
    record creation date: 960426
    record change date: 20220103134211.0
    record identifier: in00001289414