New marketing imperatives : innovative strategies for today's marketing challenges /
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice Hall,
[1995]
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| Subjects: |
| Item Description: | Includes index. |
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| Physical Description: | xxv, 248 pages ; 24 cm. |
| ISBN: | 0133110516 |