Cover Image

Multinational direct marketing : the methods and the markets /

Bibliographic Details
Main Author: Miller, Richard (Richard Nelson), 1929-
Other Authors: Jong, Pieter S. K. de
Format: Book
Language:English
Published: New York : McGraw-Hill, 1995.
Subjects:
Export marketing > Management.
Direct marketing > Management.
Direct marketing
Description
Item Description:Includes bibliographical references and index.
Physical Description:xii, 354 pages : illustrations, maps ; 24 cm.
ISBN:0070423563 (hardcover : acid-free paper)