Pictorial metaphor in advertising /

Bibliographic Details
Main Author:	Forceville, Ch. (Charles)
Format:	Book
Language:	English
Published:	London ; New York : Routledge, 1996.
Subjects:	Symbolism in advertising. Pictures > Printing. Metaphor. Advertising layout and typography.

Description
Physical Description:	x, 233 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages [223]-230) and index.
ISBN:	0415128684