Marketing cases /

Bibliographic Details
Other Authors:	Lamb, Charles W., Ferrell, O. C., Pride, William M.
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin Co., [1985]
Edition:	2nd ed.
Subjects:	Marketing > Case studies.

Description
Physical Description:	ix, 525 pages : illustrations ; 23 cm.
ISBN:	039536289X (pbk.)