Building strong brands /

Bibliographic Details
Main Author:	Aaker, David A.
Format:	Book
Language:	English
Published:	New York : Free Press, [1996]
Subjects:	Brand name products > Management. Brand name products > Valuation > Management. Intangible property > Valuation > Management.

Description
Physical Description:	ix, 380 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (p. ) and index.
ISBN:	002900151X