Cover Image

Leadership in action : tough-minded strategies from the global giant /

Bibliographic Details
Main Author: Maucher, Helmut, 1927-
Format: Book
Language:English
Published: New York : McGraw-Hill, [1994]
Subjects:
Nestlé Company > Management.
Food industry and trade > Switzerland > Management > Case studies.
Food > Marketing > Case studies.
Strategic planning > Switzerland > Case studies.
International business enterprises > Switzerland > Management > Case studies.
Nestlé Alimentana SA.
Business > Marketing
Description
Physical Description:xii, 157 pages ; 24 cm.
ISBN:0070410410 (alk. paper) :