APA (7th ed.) Citation

Dodd, G. R. (1984). Basic marketing (Rev & exp. 2nd ed.). Dodd-Blair Associates.

Chicago Style (17th ed.) Citation

Dodd, Gerard R. Basic Marketing. Rev & exp. 2nd ed. Rangeley, Me.: Dodd-Blair Associates, 1984.

MLA (9th ed.) Citation

Dodd, Gerard R. Basic Marketing. Rev & exp. 2nd ed. Dodd-Blair Associates, 1984.