Cover Image

Marketing myths that are killing business : the cure for death wish marketing /

Bibliographic Details
Main Author: Clancy, Kevin J., 1942-
Other Authors: Shulman, Robert S., 1951-
Format: Book
Language:English
Published: New York : McGraw-Hill, 1995
Edition:1st McGraw-Hill pbk. ed.
Subjects:
Marketing.
Description
Item Description:Includes index.
Physical Description:xxxv, 308 pages : illustrations ; 23 cm.
ISBN:0070111243 (acid-free paper) :
0070113610 (pbk.)