Cover Image

Total quality in marketing /

Bibliographic Details
Main Author: Johnson, William C. (William Charles), 1954-
Format: Book
Language:English
Published: Delray Beach, Fla. : St. Lucie Press, [1996]
Series:St. Lucie Press total quality series.
Subjects:
Marketing > Management.
Total quality management.
Description
Physical Description:xix, 276 pages ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:1884015131