Cover Image

Election campaigning : the new marketing of politics /

Bibliographic Details
Main Author: Kavanagh, Dennis
Format: Book
Language:English
Published: Oxford, England ; Cambridge, Mass. : B. Blackwell, 1995.
Subjects:
Political campaigns > Great Britain.
Communication in politics > Great Britain.
Advertising, Political > Great Britain.
Description
Physical Description:ix, 272 pages : illustrations ; 23 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0631198091 (acid-free paper)
0631198113 (pbk. : acid-free paper)