Sports marketing : it's not just a game anymore /

Bibliographic Details
Main Author:	Schaaf, Phil, 1964-
Format:	Book
Language:	English
Published:	Amherst, N.Y. : Prometheus Books, 1995.
Subjects:	Sports > United States > Marketing.

Description
Physical Description:	355 pages, 8 unnumbered pages of plates : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 329-338) and index.
ISBN:	1573920193 (alk. paper)