rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Gender issues and consumer behavior
  name:
    name part: Costa, Janeen Arnold.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: cau
    date issued: 1994
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: viii, 235 pages : illustrations ; 24 cm.
  table of contents: Introduction -- Gender and genre in the interpretation of advertising text -- Gender identity in the Indian context : a sociocultural construction of the female consumer -- On gender differences in eating behavior as compensatory consumption -- Masculinity and the consumption of organized sports -- The measurement of social comparison of advertising models : a gender gap revealed -- Division of financial responsibility in baby boomer couples : routine tasks versus investments -- Children's apprehension and comprehension : gender influences on computer literacy and attitude structures toward personal computers -- Construction of a meaningful wedding : differences in the priorities of brides and grooms -- Gender dimensions of the alphabetic characters with implications for branding -- Gender and consumption : transcending the feminine?
  note: Janeen Arnold Costa, editor.
  note: Includes bibliographical references.
  subject:
    topic: Consumer behavior
  subject:
    topic: Sex differences
  subject:
    topic: Consumer behaviour
  classification: HF5415.32 .G46 1994
  classification: 658.8/348
  identifier: 0803953232 (cloth)
  identifier: 0803953240 (pbk.)
  identifier: 94011313
  record info:
    record content source: DLC
    record creation date: 940411
    record change date: 20151004050952.0
    record identifier: in00001257789