Meeting of the minds : creating the market-based enterprise /

Bibliographic Details
Main Author:	Barabba, Vincent P., 1934-
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [1995]
Subjects:	Marketing research. Marketing > Decision making. New products. Consumer satisfaction.

by Barabba, Vincent P., 1934-
Published 1995

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