Meeting of the minds : creating the market-based enterprise /

Bibliographic Details
Main Author:	Barabba, Vincent P., 1934-
Format:	Book
Language:	English
Published:	Boston, Mass. : Harvard Business School Press, [1995]
Subjects:	Marketing research. Marketing > Decision making. New products. Consumer satisfaction.

Description
Physical Description:	xv, 247 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0875845770