BRANDS : a marketing game /

Bibliographic Details
Main Author:	Chapman, Randall G.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice Hall, 1995.
Edition:	2nd ed.
Subjects:	BRANDMAPS. Marketing > Computer simulation. Product management > Computer simulation. Marketing > Computer programs. Product management > Computer programs.