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Concurrent marketing : integrating product, sales, and service /

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Bibliographic Details
Main Author: Cespedes, Frank V., 1950-
Format: Book
Language:English
Published: Boston, Mass. : Harvard Business School Press, [1995]
Subjects:
Marketing > Management.
Sales management.
Description
Physical Description:xxvii, 307 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (pages 283-296) and index.
ISBN:0875844448 (alk. paper)