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International and global marketing : concepts and cases /

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Bibliographic Details
Other Authors: Meloan, Taylor W., Graham, John L.
Format: Book
Language:English
Published: Chicago : Irwin, [1995]
Series:Irwin series in marketing.
Subjects:
Export marketing.
Export marketing > Case studies.
Description
Item Description:Spine title: International & global marketing.
Physical Description:xiii, 640 pages : illustrations ; 23 cm.
Bibliography:Includes bibliograhical references.
ISBN:0256157235