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Global marketing management /

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Bibliographic Details
Main Author: Keegan, Warren J.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1995]
Edition:5th ed.
Subjects:
Export marketing > Management.
Export marketing > Management > Case studies.
Description
Physical Description:xix, 828 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0133591344