APA (7th ed.) Citation

Keegan, W. J. (1995). Global marketing management (5th ed.). Prentice Hall.

Chicago Style (17th ed.) Citation

Keegan, Warren J. Global Marketing Management. 5th ed. Englewood Cliffs, N.J.: Prentice Hall, 1995.

MLA (9th ed.) Citation

Keegan, Warren J. Global Marketing Management. 5th ed. Prentice Hall, 1995.