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Strategic advertising campaigns /

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Bibliographic Details
Main Author: Schultz, Don E.
Other Authors: Barnes, Beth E.
Format: Book
Language:English
Published: Lincolnwood, Ill., USA : NTC Business Books, [1994]
Edition:4th ed.
Subjects:
Advertising campaigns.
Description
Physical Description:xxvi, 370 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references (page 353) and index.
ISBN:0844230154