APA (7th ed.) Citation

Schultz, D. E., & Barnes, B. E. (1994). Strategic advertising campaigns (4th ed.). NTC Business Books.

Chicago Style (17th ed.) Citation

Schultz, Don E., and Beth E. Barnes. Strategic Advertising Campaigns. 4th ed. Lincolnwood, Ill., USA: NTC Business Books, 1994.

MLA (9th ed.) Citation

Schultz, Don E., and Beth E. Barnes. Strategic Advertising Campaigns. 4th ed. NTC Business Books, 1994.