Marketing madness : a survival guide for a consumer society /

Bibliographic Details
Main Author:	Jacobson, Michael F.
Other Authors:	Mazur, Laurie Ann
Format:	Book
Language:	English
Published:	Boulder, CO : Westview Press, 1995.
Subjects:	Marketing > Social aspects > United States. Advertising > Social aspects > United States. Marketing > United States > Psychological aspects. Advertising > United States > Psychological aspects.

Description
Physical Description:	260 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and index.
ISBN:	0813319803 0813319811