Cover Image

Dictionary of marketing and advertising /

Bibliographic Details
Main Author: Rosenberg, Jerry Martin
Format: Book
Language:English
Published: New York : J. Wiley, [1995]
Series:Business dictionary series.
Subjects:
Marketing > Dictionaries.
Advertising > Dictionaries.
Description
Physical Description:xii, 371 pages ; 24 cm.
Bibliography:Includes bibliographical references.
ISBN:0471025038
047102502X (pbk.)