Marketing's new strategic direction /

Bibliographic Details
Corporate Author:	Conference Board
Other Authors:	Garone, Stephen J.
Format:	Book
Language:	English
Published:	New York, NY : The Conference Board, 1995.
Series:	Conference Board report ; no. 1116-95-CH.
Subjects:	Marketing. Marketing > Management. Marketing > Planning.

Description
Item Description:	Cover title.
Physical Description:	46 pages : illustrations ; 28 cm.
Bibliography:	Includes bibliographical references.