APA (7th ed.) Citation

Conference Board & Garone, S. J. (1995). Marketing's new strategic direction. The Conference Board.

Chicago Style (17th ed.) Citation

Conference Board and Stephen J. Garone. Marketing's New Strategic Direction. New York, NY: The Conference Board, 1995.

MLA (9th ed.) Citation

Conference Board and Stephen J. Garone. Marketing's New Strategic Direction. The Conference Board, 1995.