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Marketing research /

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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Kumar, V., Day, George S.
Format: Book
Language:English
Published: New York : Wiley, [1995]
Edition:5th ed.
Subjects:
Marketing research.
Description
Item Description:Includes index.
Physical Description:xvi, 782 pages : illustrations (some color) ; 27 cm.
ISBN:0471552542