http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
xxiii, 399 pages : illustrations ; 26 cm.
Pt. I. The Buying Process. Ch. 1. Overview of Retail Buying. Ch. 2. Organization and Control of the Buying Process. Ch. 3. Buying Groups: Private Label and Import Programs, Market Representation -- Pt. II. Planning and Managing Merchandise Assortments. Ch. 4. Keys to Understanding the Consumer. Ch. 5. Forecasting Customer Demand. Ch. 6. Assortment Differentiation: Private Brands and Other Strategies. Ch. 7. Broad Concepts of Assortment Planning. Ch. 8. Planning and Control: Units and Dollars. Ch. 9. The Buying Plan. Ch. 10. The Role of the Computer in the Buying Process -- Pt. III. Where and How to Buy. Ch. 11. The Supplier Marketplace. Ch. 12. Buying Merchandise: Translating Plans into Purchases. Ch. 13. Negotiating the Wholesale Price and Conditions of Purchase. Ch. 14. Vendor Services Available to the Buyer. Ch. 15. The Buyer's Order and Vendor Relations. Ch. 16. Foreign Buying. Ch. 17. Pricing and Selling the Goods Purchased -- Pt. IV. Appendixes.
R. Patrick Cash, John W. Wingate, and Joseph S. Friedlander.
Includes bibliographical references (pages 391-392) and index.