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Business-to-business market research : identifying, qualifying and understanding your customers /

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Bibliographic Details
Main Author: Block, Martin P., 1946-
Other Authors: Block, Tamara Brezen
Format: Book
Language:English
Published: Chicago, Ill. : Probus, ©1995.
Chicago, Ill. : [1995]
Subjects:
Marketing research.
Market research
Table of Contents:
  • 1. Business-to-Business Research
  • 2. Secondary Sources of Information
  • 3. Research Method and Measurements
  • 4. Qualitative Research
  • 5. Small Sample Quantitative Techniques
  • 6. Large Sample Survey Research
  • 7. Marketing Databases.