Business-to-business market research : identifying, qualifying and understanding your customers /

Bibliographic Details
Main Author: Block, Martin P., 1946-
Other Authors: Block, Tamara Brezen
Format: Book
Language:English
Published: Chicago, Ill. : Probus, ©1995.
Chicago, Ill. : [1995]
Subjects:

MARC

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100 1 |a Block, Martin P.,  |d 1946- 
245 1 0 |a Business-to-business market research :  |b identifying, qualifying and understanding your customers /  |c Martin P. Block ; Tamara S. Block. 
246 3 |a Business to business market research 
260 |a Chicago, Ill. :  |b Probus,  |c ©1995. 
264 1 |a Chicago, Ill. :  |b Probus,  |c [1995] 
264 4 |c ©1995 
300 |a xiv, 274 pages :  |b illustrations ;  |c 24 cm 
336 |a text  |b txt  |2 rdacontent 
337 |a unmediated  |b n  |2 rdamedia 
338 |a volume  |b nc  |2 rdacarrier 
500 |a Includes index. 
505 0 |a 1. Business-to-Business Research -- 2. Secondary Sources of Information -- 3. Research Method and Measurements -- 4. Qualitative Research -- 5. Small Sample Quantitative Techniques -- 6. Large Sample Survey Research -- 7. Marketing Databases. 
650 0 |a Marketing research. 
653 0 |a Market research 
700 1 |a Block, Tamara Brezen. 
999 |a MARS 
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