Cover Image

Dictionary of marketing terms /

Show other versions (2)
Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Bennett, Peter D.
Format: Book
Language:English
Published: Lincolnwood, Ill., USA : NTC Business Books, [1995]
Edition:2nd ed.
Subjects:
Marketing > Dictionaries.
Description
Item Description:At head of title: American Marketing Association.
Physical Description:xiv, 316 pages ; 24 cm.
Bibliography:Includes bibliographical references (pages 309-316).
ISBN:0844235989 :