Aftermarketing : how to keep customers for life through relationship marketing /

Bibliographic Details
Main Author:	Vavra, Terry G.
Format:	Book
Language:	English
Published:	Chicago : Irwin Professional Pub., [1995]
Edition:	Revised and updated ed.
Subjects:	Customer relations. Customer services. Consumer satisfaction. Advertisers > Attitudes.

Description
Physical Description:	314 pages : illustrations
Bibliography:	Includes bibliographical references and index.
ISBN:	0786304057