Cover Image

Marketing research /

Bibliographic Details
Main Author: Burns, Alvin C.
Other Authors: Bush, Ronald F.
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice Hall, [1995]
Subjects:
Marketing research.
Description
Physical Description:xviii, 622 pages : illustrations (some color) ; 27 cm. + 1 computer disk (3 1/2 in.)
Format:System requirements for accompanying computer disk: Windows.
Bibliography:Includes bibliographical references (pages 611-613) and indexes.
ISBN:0131498657