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When ads work : new proof that advertising triggers sales /

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Bibliographic Details
Main Author: Jones, John Philip
Format: Book
Language:English
Published: New York : Lexington Books, [1995]
Subjects:
Advertising > Case studies.
Sales promotion > Case studies.
Description
Item Description:Includes bibliographical references (pages 223-231) and index.
Physical Description:xvi, 240 pages : illustrations ; 24 cm.
ISBN:0029166624 :