Cover Image

Total quality marketing : the key to regaining market shares /

Bibliographic Details
Main Author: Reddy, Allan C.
Format: Book
Language:English
Published: Westport, Conn. : Quorum Books, 1994.
Subjects:
Marketing > United States > Quality control.
Total quality management > United States.
Marketing > Quality control
United States
Description
Physical Description:xiii, 180 pages ; 25 cm.
Bibliography:Includes bibliographical references (pages [167]-175) and indexes.
ISBN:0899308937 (hard : alk. paper)