Cover Image

Brand power /

Bibliographic Details
Other Authors: Stobart, Paul
Format: Book
Language:English
Published: Washington Square, N.Y. : New York University Press, [1994]
Subjects:
Advertising > Brand name products.
Branding (Marketing)
Description
Physical Description:xvi, 255 pages, 24 unnumbered pages of plates : illustrations (some color) ; 25 cm.
ISBN:0814779654