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Strategic database marketing : the masterplan for starting and managing a profitable, customer-based marketing program /

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Bibliographic Details
Main Author: Hughes, Arthur Middleton
Format: Book
Language:English
Published: Chicago, Ill. : Probus Pub. Co., [1994]
Subjects:
Database marketing > Planning.
Description
Item Description:Includes index.
Physical Description:xi, 352 pages : illustrations ; 24 cm.
ISBN:1557385513