Marketing strategies for services : globalization, client-orientation, deregulation /

Professional services marketing : how the best firms build premier brands, thriving lead generation engines, and cultures of business development success /
by: Schultz, Mike, 1974-
Published: (2009)

Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
by: Middlebrooks, Arthur
Published: (1999)

Market leadership strategies for service companies : creating growth, profits, and customer loyalty /
by: Terrill, Craig
Published: (2000)

Services marketing management : an international perspective /
by: Kasper, Hans
Published: (1999)

Marketing plans for service businesses : a complete guide /
by: McDonald, Malcolm
Published: (2006)

Consumers and services /
by: Gabbott, Mark
Published: (1998)

Handbook of services marketing & management /
Published: (2000)

Marketing a service for profit : a practical guide to key service marketing concepts /
by: Clarke, Greg
Published: (2000)

Marketing your service business /
by: Ruskin-Brown, Ian
Published: (2005)

The AMA handbook of marketing for the service industries /
Published: (1991)

Research on international service marketing : a state of the art /
Published: (2005)

The marketing of services /
by: Cowell, Donald W.
Published: (1984)

The management and marketing of services /
by: Mudie, Peter
Published: (1999)

Services, marketing and management /
by: Gilmore, Audrey
Published: (2003)

Services marketing management /
by: Mudie, Peter
Published: (2006)

Squeezing a new service into a crowded market /
by: Cahill, Dennis J.
Published: (1995)

Services marketing : text, cases & readings /
by: Lovelock, Christopher H.
Published: (1984)

Marketing plans for services : a complete guide /
by: McDonald, Malcolm
Published: (2011)

Marketing plans for services : a complete guide /
by: McDonald, Malcolm, et al.
Published: (2011)

Service management and marketing : a customer relationship management approach /
by: Grönroos, Christian, 1947-
Published: (2000)

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /
by: Halinen, Aino, 1961-
Published: (1997)

Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector /
by: Halinen, Aino, 1961-
Published: (2002)

Strategy & marketing : a case approach /
Published: (1982)

Cases in marketing strategy /
by: Hise, Richard T.
Published: (1984)

Sustainable service marketing with virtual currencies /
Published: (2025)

Managing service firms : the power of managerial marketing /
by: Skålén, Per
Published: (2010)

Managing service firms : the power of managerial marketing /
by: Skålén, Per
Published: (2010)

Strategies for international industrial marketing : the management of customer relationships in European industrial markets /
Published: (1986)

Service management : the automation of services /
by: Collier, David A., 1947-
Published: (1985)

The manager's guide to competitive marketing strategies /
by: Paley, Norton
Published: (2006)

Services blueprint : roadmap for execution /
by: Kalakota, Ravi
Published: (2003)

The future of service post-COVID-19 pandemic.
Published: (2021)

Services marketing : an annotated bibliography /
by: Fisk, Raymond P.
Published: (1985)

Marketing and selling construction services /
by: Smyth, Hedley
Published: (2000)

Marketing and selling construction services /
by: Smyth, Hedley
Published: (1999)

Developing new services /
Published: (1984)