Marketing strategies for services : globalization, client-orientation, deregulation /

Bibliographic Details
Other Authors:	Kostecki, M. M.
Format:	Book
Language:	English
Published:	Oxford [England] ; New York : Pergamon Press, 1994.
Subjects:	Service industries > Marketing > Case studies. Professions > Marketing > Case studies. Marketing

Description
Physical Description:	xix, 250 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references (pages 229-243) and indexes.
ISBN:	0080423892