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Market segmentation : how to do it, how to profit from it /
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Market Segmentation : How to Do it and How to Profit from it.
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Segmenting the women's market : using niche marketing to understand and meet the diverse needs of todays most dynamic consumer market /
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Making niche marketing work : how to grow bigger by acting smaller /
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Multicultural marketing : selling to a diverse America /
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Consumer tribes /
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Market segmentation : using demographics, psychographics, and other niche marketing techniques to predict and model customer behavior /
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Segmentation and positioning for strategic marketing decisions /
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The rise of the Hispanic market in the United States : challenges, dilemmas, and opportunities for corporate management /
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The mature market : a strategic marketing guide to America's fastest growing population segment /
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The white paper marketing handbook : how to generate more leads and sales with white papers, special reports, booklets, and CDs /
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