Marketing strategies for the mature market /

Bibliographic Details
Main Author:	Moschis, George P., 1944-
Format:	Book
Language:	English
Published:	Westport, Conn. : Quorum Books, 1994.
Subjects:	Marketing > Management. Market segmentation. New products > Marketing. Older consumers.

Description
Physical Description:	xiv, 198 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references (pages [189]-194) and index.
ISBN:	0899308872 (alk. paper)